The Honest Guide to Becoming a Digital Marketer

Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about.

 

From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success – without the jargon and ego.

Chapters Include

The Why

I’m sure you must be wondering; why should you get into digital marketing? And what sets it aside from all the other industries you could jump into?

How to Get Into It

There is no right or wrong way to get into digital marketing. You don’t need a degree, and you don’t need a certificate in social media to prove that you know how to post a tweet.

Skills They Don't Teach

There are some skills that can’t be taught in a classroom. But they are often the most important.

Marketing vs. Digital Marketing

If you google ‘what is marketing’ most of your search will include a number of references to selling a product or service. But marketing is far more than a fancy way of selling something.

I want to impart all of the wisdom and nonsense that I’ve managed to collate over the years, to help you dive into marketing.